PROFITABLE MANAGEMENT
10 WEEKS ONLINE CONSULTING. DIAGNOSTICS, SOLUTIONS, INSTRUMENTS.
Audit
WHERE to grow
Conclusions
WHAT to grow
Solutions
HOW to grow
The program - 10 weeks
Finance
Analysis of the profit funnel, balance sheet and cash-flow. We improve the qualitative growth of profits.
1-2nd week
distribution
Digitization of the work of the sales department. Performance improvement toolkit.
3-4th week
brand marketing
Brand funnel analysis. Improving the value attributes in the eyes of the end customer.
5-6th week
strategies
Business development and transformation, sales models.
7th week
Staff
A salary model for a profitable sales system.
8-9th week
dashboard
Management panel of indicators of "profitable management".
10th week
PROFITABLE MANAGEMENT
HELP IN DEVELOPMENT OF MANAGEMENT COMPETENCES
- Focus on long-term business growth and sales profitability
- Digitilised diagnostics and in-depth analysis
- Assessment of the current situation of the company, a view from the side
- Work tools and strategic decisions
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PROFITABLE
GROWTH
MANAGERS’ VOICES
THE HEAD OF THE COMPANY:
The main discovery was with interim financial indicators to use an evaluation from the performance of the enterprise. How to see the right focus in generating profitable sales growth through a set of distribution and marketing metrics. Now everything has developed into the big picture.
FINANCIAL DIRECTOR:
Profit planning is not from past performance indicators (sales, product portfolio, distribution, marketing), but from improving the positive experience of the buyer’s interaction with the product and what additional margin we can get from this.
BUSINESS PROCESSES SPECIALIST:
It was interesting to disassemble the European business cases of other companies and try their management system. It was important to learn and have a different approach than ours! I saw how many significant things can be appreciated with a fairly simple approach!
SALES DIRECTOR:
After analysing the proposed distribution metrics, I saw that we have a redundant structure. Moreover, I saw how the excess structure does not focus correctly on the profit growth. Now it became clear why, with sales growth, profit does not grow. It is clear where the money is “eaten” and where the locks are.
MARKETING DIRECTOR:
I saw that from a small number of data you can get a lot of useful information, learn to read them correctly. It is very interesting that you can plan investments and plan their return in the form of a process. Marketing must be profitable.
BUSINESS OWNER:
I will not recommend it to partners, as the information received during the consulting program is a secret strategic weapon :-). In general, the program inspires hope for a brighter future, designed in metrics.
BUSINESS CONSULTANT
Hello! I’m Nikolay Doroshchuk
Entrepreneur, business consultant, investigator.
For over 25 years, I have been helping to increase business profitability through systemic and innovative approaches.
I use international knowledge and technology adapted to our markets. I am enriching my experience from management networking with owners and top managers from more than 50 countries around the world.
ДЕТАЛЬНый ПЛАН РАБОТ
Finance
- Management decisions affecting the qualitative growth of profits in the company. We maintain a balance of sales growth, gross and operating profit. Share of expenses of the sales, marketing and logistics department. Benchmark indicators of inventory turnover, receivables and payables. Operating profit and investment in assets.
Distribution
- Reference indicators of quantitative, weight, category, total and system distribution. The integrated indicator is cumulative distribution. The balance between the number of customers, the frequency of contact with them and the quantitative structure of the sales department. Segmentation of B2B customers according to the potential for growth in sales and profits; the weight index of the client's business development and the temporary energy consumption of working with it.
strategies
- Development and transformation of sales. Win-Win strategy manufacturer-distributor. Building a map of long-term cooperation with a focus on the end customer.
brand marketing
- Sales rise or fall, what is the reason? Is the market going up or down, or the problem of interaction between a brand and a customer, between a company and B2B customers? We analyze the metrics that will reveal the "reasons" and outline a plan for the development of brand value attributes for buyers and improve the service for working with retail clients, dealers, distributors.
wage
- Transition from end-to-end criteria, where, in case of failure to fulfill the sales plan, is an extreme sales representative, to reinforcing ones, where everyone is responsible for their own personal KPI. Four key metrics in the salary of a sales representative, supervisor, sales and marketing director, and commercial director. We form a list of 16 different, but logically related criteria and distribute 4 to each functional link.
dashboard
- What are the key financial, distribution and marketing indicators to track on the management panel during the month, quarter, year?
- Study and analysis of each block through company numbers.
TARIFF PLANS
only your company
2 500 €
online 5 weeks
EXPRESS immersion in the "painful" area of the company. Recommendations for the removal of the "pain" syndrome.
only your company
4 500 €
online 10 weeks
Dive into the "numbers" of the company. Individual advice on where and how to grow.
Only your company
9 900 €
online 10 weeks + 3 FULL DAYS
Full immersion in business. Finding breakthrough growth solutions.
- Reporting: the study of metrics, criteria and indicators.
- Preparation of data for the digitization of the company's work.
- Conclusions, tools for improving performance.
HIGH EFFICIENCY FROM INVESTING IN CONSULTING
RETRIEVING EFFICIENCY FROM INFORMATION
IS MORE THAN 80%
A HIGH INDICATOR IS ACHIEVED BY THREE COMPONENTS:
STUDY - ANALYZE - IMPLEMENT
1
Batch study of concentrated information
2
Elaboration of mastering metrics through "own numbers»
3
Adaptability of the received tools "here and now»
WHO TAKES PART IN CONSULTING?
Business owner
Sales Director
Financial analyst
Commercial Director
Marketer
FAQ
What is the purpose of the program?
According to statistics, only 1 out of 12 companies over a ten-year period is moving from an average status to a better one. The transition is due to the introduction of a technological business approach and doing research around the breakthrough business strategies. The goal of the 10-week advanced management consulting program is to create the basis of a “tipping point”, in order to move from an average status to a better indicator in the medium term.
What will I get as a result?
Economic benefits
A number of companies noted an increase when it comes to the EBIT (profit before interest and taxes), showing to be 5 times more from the amount of investment in a consulting program for the first 3 months. This is an exception to the rule, since the effect should be expected in the medium term within 1-2 years. A focus on short-term improvement does not allow the company to create a “tipping point”.
Emotional benefits
Business owners find new meanings for doing business and a coordinated system that allows them to notice a new profit zone. Top management is a leap in managerial development.
Benefits of Identity
Developing a business technologically, managers associate themselves as CEOs of an international level, and company owners receive recognition of their business as a high-tech company of an international level.
Program participants receive international-class information, the cost of which is more than 200’000 EUR (my investment in training), 20 years of consulting experience and the practice of other companies (my communication with managers from 50 countries around the world).
How it works?
The program is divided into 5 modules: finance, distribution, marketing, bias strategies, a reinforcing salary system. Each block runs for 2 weeks. In the first week, companies study the analytics system and business cases of other companies. In the second week, companies are preparing their data to develop solutions which will create a “tipping point” in obtaining the best result. Depending on the chosen format of interaction (group or individually) they received recommendations from my side.
